Even the world’s best-designed website won’t do its owner any good if Google’s search algorithms can’t find it. There are over 200 factors that affect organic ranking, but they aren’t all weighted equally. Google has been less-than-forthcoming about how it ranks sites, but that hasn’t stopped those who work in search engine optimization (SEO). Modern Escort SEO experts have identified ten factors that seem to make more of a difference than others.
1. Data Security
In July 2018, Google began to flag websites that don’t have SSL certificates as unsafe. Since then, the company has also started to rank non-secured sites lower in its search engine ranking pages (SERPs). If your site lacks SSL certificates or does not have HTTPS, expect it to rank lower than competing sites with better data security.
2. Mobile-Friendly Design
Mobile-friendly sites improve user experience, and Google’s primary focus is helping users find the sites that best suit their needs. Since April 21, 2015, the company has openly admitted that it prioritizes mobile-friendly sites in its rankings for portable devices. Since more users use smartphones or other mobile devices than desktops, that can significantly impact your site’s performance.
3. Page Speed
Google made an official announcement that page speed was a ranking factor for its search algorithms in July 2018. Today’s consumers expect fast results. If your website takes more than four seconds to load, you’ll rank lower in the SERPs and experience higher bounce rates.
4. Optimized Images
If you want to rank higher in image search results pages, you’ll need to do some work.
Choose PNG or JPEG formats
Compress large files
Use suitable file names
Write titles and descriptions
Create SEO-friendly ALT text
Include the URL in your sitemap
5. Domain Age
Google never officially confirmed that its algorithms consider domain age, but experts believe they do. Some think Google essentially places holds on new sites until they establish their credibility and user- friendliness. Whether that’s the case or not, it is hard to get new sites to outrank older ones.
6. Schema Markup
Experts add tags and other microdata to a website to deliver more information to search engines and users during schema markups. Sites that submit schema markups have higher click-through rates. They also tend to rank higher in the SERPs.
7. Content Length and Quality
While site owners target their copy to their human audiences, the quality and length of that content also affect SERP performance. Google’s algorithms seem to rank longer content higher than shorter copy. They also seem to rank for clarity, comprehensiveness, and credibility. Thankfully, your site’s visitors look for the same things.
8. Social Signals
Although Google claims that social signals are not an official ranking factor, there seems to be a strong correlation. Content that conveys value or information and entertains audiences performs better than low-quality content designed only for improving SERP results.
9. User Experience
While the role of social signals remains unclear, it’s undisputed that user experience affects page rankings. Google evaluates how users engage with escort websites when determining how to rank them.
Good user experience relies on:
High page speed
Solid site architecture
And other factors
10. Quality Backlinks
This article has saved the best for last. Quality backlinks are one of the most crucial ranking factors.
Google’s algorithms are smarter than some site owners might think. Link out to high-authority, relevant
sites using manual link building to avoid penalties.
Outrank the Competition
SEO takes a lot of specialized knowledge and experience. Developing concrete strategies for improving SERP performance is crucial if you want to get your site seen by both algorithms and users.